No jargon and no scare stories. Just what things cost, what they involve, and what we would tell you if you rang up and asked.
Showing all 33 articles
TradesLatest
Construction website design: what yours should show
A builder's website is a credibility check. Here is what to put on it: project galleries with real detail, accreditation proof, lead times and a form that filters the work you want.
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Buying a website
How to pick a small business website package
Most small business website packages are sold by page count. That is the wrong place to start. Here is how to work out the size you actually need.
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Trades
Website design for tradesmen: what to buy and what to pay
A plain guide to buying a website as a tradesman: realistic UK prices, how many pages you need, and what the site has to do on a phone at seven in the morning.
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Buying a website
Getting your first business website, step by step
If you have never done this before, here is the whole thing in order: what you decide, what you supply, what somebody else does, and how long each part takes.
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Buying a website
Membership websites: what drives the cost
Adding a members area turns a website into a system with accounts and payments. Here is what that costs, and the simpler route most clubs should consider first.
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Your industry
What a recruitment website really costs
Recruitment website quotes vary wildly because of one thing: the job board. Here is what a small agency actually needs and where the money really goes.
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Buying a website
Comparing the four ways to get a website built
There is no best website provider for small business, only a best fit. Here is what each of the four routes is good and bad at, and how to check someone out.
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Your industry
What a car dealer website has to handle
For a car dealer, the website is the stock list. Everything else is trim. Here is how vehicles get on and off it, and what the enquiry form has to ask.
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Pricing
Seven honest ways to spend less on a website
Some savings are free and some come back to bite. Here are seven ways to reduce what a website costs you, in order of how little damage each one does.
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Your industry
What a manufacturing website must show a buyer
A technical buyer gives your website about ten seconds to prove you can make their part. Most manufacturing sites spend those ten seconds on a stock photo.
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Pricing
Affordable is not the same as cheap
There is a difference between a website that is affordable and one that is cheap. Here is where money can safely come out, and the four cuts that come back to bite.
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Your industry
What a solicitor's website has to include
A law firm site has obligations the rest of us do not, and an enquiry problem most firms handle badly. Here is what has to be on it and what should be.
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Online shops
Pay monthly online shops: how the pricing works
Renting an online shop is a different proposition from renting a brochure site. Here is what changes once products, payments and postage are in the picture.
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Pricing
Why UK website quotes vary so much
The same brief can come back at £600 and at £6,000. Here are the four UK price bands, who each one is really for, and what actually moves a quote between them.
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Your industry
What a dental practice website needs
A dental website has two jobs: calm a nervous patient down and answer the price question. Most practice sites do neither. Here is what to put on one.
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Buying a website
What is in a pay monthly website package?
Two pay monthly packages at the same price can be very different deals. Here is what is normally inside, what is normally extra, and how to compare them properly.
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Your industry
What an accountant's website has to prove
Nobody picks an accountant because the website is pretty. They pick one because the site answered the two questions they were too polite to ask.
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Pricing
Work out what your website should cost before you ask
You can estimate a website within a couple of hundred pounds before you speak to anybody. Count the pages, count the functions, then check it against UK rates.
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Trades
What a plumber's website needs to bring in work
Most plumbing websites fail at the same three points. Here is the five page shape that works, what goes on each page, and what a plumber can safely ignore.
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Pricing
What website maintenance actually costs in the UK
Maintenance is the bill nobody mentions when they quote for the build. Here is what a year of keeping a small business website alive actually costs in the UK.
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Pricing
Paying monthly for website design: the tradeoffs
Monthly website design is a genuinely different deal from a one off build. Here is who owns what, what happens when you want it changed, and when buying outright wins.
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Buying a website
Should you own your website or rent it?
You can rent a website monthly or buy it outright. Here is what each path means for cost, control, and your responsibilities.
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Buying a website
How to brief a web designer so you get what you pictured
A poor brief produces a poor website. Here is how to gather what you need and communicate it clearly.
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Website performance
Why a slow website costs you work
A website that takes eight seconds to load doesn't just annoy people. It costs you sales and search ranking.
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Getting it right
Ten things to check before you pay a web designer
Before you pay a deposit for a website, make sure you know what you are actually buying. Here are ten things to nail down in writing.
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SEO
Getting found on Google when you only work locally
Local SEO isn't a trick or a shortcut. It's showing Google and your customers that you're real, you're local, and you're worth ringing.
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Pricing
Pay monthly websites: how they actually work
Pay-monthly websites offer predictable costs and no maintenance headaches, but you do not own the code. Here is what to check before signing up.
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Getting it right
Writing the words for your own website
You've commissioned a website design. Now you need to write the copy. Here's how to do it without overthinking.
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Trades
What a trade business website actually needs
A trade website isn't about looking fancy. It's about making it dead easy for someone to find you, check your work, and pick up the phone.
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Buying a website
Choosing a domain name: what matters and what doesn't
You do not need an exact-match keyword domain or a fancy new extension. Here is what actually matters when you choose.
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Getting it right
Website hosting explained without the jargon
Web hosting is like renting a computer that runs your website 24/7. Here's what you need to know to choose the right one without getting lost in jargon.
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Pricing
The real cost of a 'free' WordPress website
WordPress is free, but hosting, premium themes, plugins, and security tools cost £500 to £1,500 per year. Plus your time spent managing updates and fixes.
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Pricing
How much should a small business website cost in the UK?
Website costs in the UK range from £300 with a freelancer to £15,000+ with an agency. The price depends on what you get, not a magic formula.
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Nothing matches that one.
The builder prices it up as you go. No email address needed to see the number.
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