A kitchen fitter website has one job: convince someone planning a four or five figure project that you are the person to do it, before they ring you. That means a gallery of finished rooms with real photos, a plain explanation of whether you supply and fit or fit only, honest lead times, and the areas you cover. Everything else is secondary.
Kitchens and bathrooms are not emergency work. Nobody books you in a panic at ten at night. They think about it for weeks, look at five or six fitters, show the websites to their partner, and then make a shortlist of two. Your website is working on you while you are on site with a jigsaw in your hand.
What a kitchen or bathroom fitter website is actually being judged on
When someone lands on your site, they are quietly answering four questions. Does this look like the standard I want in my house? Does he do the bit I need, or just part of it? Is he going to be free anywhere near when I want this done? And is he local enough that he will come back if the drawer front drops.
Notice none of those are about you. They are about risk. A kitchen is the biggest spend most people make on their home short of an extension, and it puts their house out of action for a fortnight. The site that calms them down wins the call.
That is a different job from an emergency trade. A plumber's site is judged on speed and being answered, which we covered in what a plumber's website needs to bring in work. Yours is judged on finish and planning.
Showing finished rooms properly
The gallery is the website. If you do nothing else well, do this. Most fitters have hundreds of photos on their phone and almost none of them are usable, because they were taken for the customer or for the insurance, not for a stranger.
What a usable photo looks like
- Taken after the clean, not before. No dust sheet, no kettle box, no flex trailing across the worktop.
- From the corner of the room. Stand in the doorway or a corner and get three walls in. Straight-on shots of a run of units tell people nothing about the room.
- Lights on, blinds up. Kitchens photograph badly in flat daylight. Under-cabinet lighting on, pendant on, curtains open.
- Phone held level. Vertical lines going wonky makes a good fit look like a bad one.
- A couple of close-ups per job. The scribe to a wonky wall, the mitred worktop joint, the tiled reveal around a window. This is where a fitter shows a fitter's work.
Before and after, used sparingly
Before and after pairs are powerful for bathrooms in particular, because the before is usually an avocado suite or a damp-stained panel bath and the change is dramatic. But do not do it for every job. Six strong pairs beat thirty weak ones. If the before photo is dark and blurry, lose it and just show the finished room.
Group photos by job, not by type
People want to see one whole kitchen, not a wall of worktops. Six to ten photos of a single project, with a line or two about what it involved (removed a chimney breast, moved the sink to the window, 22mm quartz, handleless shaker in a dark green) is worth more than a hundred loose images. That short description is also the part Google can read.
Landscapers have the same problem of proving a finish from photos, and a lot of what we wrote in landscaping website design about organising project galleries applies here almost word for word.
Explaining supply and fit versus fit only
This is the single most common cause of a wasted phone call for kitchen and bathroom fitters, and most websites never mention it. Someone rings about a full supply and fit and you only fit. Or someone has bought a flat pack kitchen online and wants it put in, and you only work with your own suppliers. Twenty minutes gone, both of you annoyed.
Put it in plain words on the home page and again on the service page. Something like:
- Supply and fit. You source the units, worktop, appliances, tiles and sanitaryware, usually through a trade account, and fit them. One point of contact, one price, you carry the risk if a door arrives damaged.
- Fit only. The customer buys from a retailer or online and you fit what turns up. Cheaper for them on paper, but they own the problem if something is missing or the wrong handing.
- Design and supply through a showroom, fitted by you. Common arrangement. Say which showrooms or suppliers you work alongside if you can.
- Everything around the kitchen. Plastering, electrics, gas, flooring, plumbing moves, tiling. Say what you do in-house, what you bring a sparks or gas engineer in for, and whether you project manage the lot.
Also say what you will not touch. "We do not fit customer-supplied flat pack" or "we do not take on bathrooms under X" saves you more time than any contact form ever will. Being clear about scope is not turning work away, it is turning away the wrong work.
Lead times: say something, even if it is vague
Good kitchen and bathroom fitters are booked up. Customers assume this but hate not knowing. A site that says nothing makes people ring three fitters at once to find out who is free, and you are not always the one who picks up first.
You do not need a live diary. A single honest line, edited when it changes, does the job. "Currently quoting for work from March" or "we are usually booking six to ten weeks ahead" tells someone whether to bother. If you can get to a survey quickly even when fitting is months out, say that too, because the survey is what gets the deposit.
Set the shape of the job as well as the start date. A kitchen is roughly how many days with the room out of use, a bathroom roughly how many, and what happens in the gap between rip-out and worktop templating. People plan their lives around this. The fitter who explains it before they call sounds like the organised one.
Whatever you say about lead times, make sure you can change it yourself in two minutes. If editing a sentence means emailing a designer and waiting a week, the sentence will be wrong by April and will quietly cost you work.
What pages a kitchen and bathroom fitter website needs
Most fitters are fine with five to ten pages. More than that is usually for covering separate towns properly. A sensible set:
- Home. What you fit, where, supply and fit or fit only, your best three photos, phone number visible without scrolling.
- Kitchens. The process from first visit to final snag, what is included, the brands or ranges you work with.
- Bathrooms. Separate page, not a paragraph on the kitchen page. Wet rooms, shower rooms, accessible bathrooms and en suites are all different searches.
- Projects or gallery. Grouped by job, with a short description of each.
- Reviews. Pulled from wherever people already leave them, with first names and towns.
- Areas covered. A map and a list of towns, so nobody wastes your time from forty miles away.
- About. How long you have been fitting, who turns up, what tickets you hold, whether it is you on every job or a team.
- Contact. Phone, email, a short form, and when you actually answer. Most fitters are on a board at 9am, so say "evenings best for calls" if that is true.
If you cover several towns and want a separate page for each, read getting found on Google when you only work locally first, because thin copies of the same page do nothing for anybody.
What you should and should not say about price
Kitchen fitters are nervous about putting numbers on a website, and they have a point. Every job is different, and a figure out of context attracts tyre kickers and scares off good customers. But saying nothing at all means your quote arrives as a shock.
The useful middle ground is to explain what drives the price rather than quote it. Size of room, how many units, whether walls are coming out, whether the plumbing and electrics are moving, laminate against solid surface against stone, tiling area, and whether you are supplying or just fitting. A reader who understands those six things will not fall over when your number lands.
A "typical project" range for a straightforward job, clearly marked as a guide, is reasonable if you are comfortable with it. Just make sure you can edit it when prices move, which lately they do.
Writing it without hating the process
The words matter less than fitters think and more than they want. Nobody needs three paragraphs about passion. They need to know what you fit, how the job runs, and what happens when something goes wrong six months later.
If you can talk about your work on the phone, you can get the words down. Our post on writing the words for your own website covers the quickest way to do it. On every RentAWeb package, AI copywriting and AI image creation are included free, so you can have a first draft generated from what you tell us and then change any of it yourself. Plenty of fitters use their own photos and let the AI handle the wording, which is usually the right split, because your photos are better than any stock image and your writing probably is not.
What a site like this costs to rent
A kitchen and bathroom fitter usually lands on Essential, up to 10 pages at £79 a month excluding VAT, or Starter, up to 5 pages at £49 a month excluding VAT if you want to keep it tight. Both include hosting, SSL, business email, the Nova editor so you can update the gallery and the lead time line yourself, a service area map, an image gallery, a reviews section, a floating call bar and a free redesign every year. A blog is included from Essential upwards, and is £10 a month on Starter if you want one.
There is no setup fee. You pay the first three months up front, then monthly from month four, and there is no contract, so you can cancel any month with a month's notice. Extra pages are £10 a month each, or five for £40 a month, which is how most fitters add town pages later. You can also buy the site outright at the start or at any point after, as a separate one off payment on a fixed price list, and should you own your website or rent it? runs through when that is the better call.
If you want to see the numbers for your own page count, price up your website and it will tell you in about a minute. There is also a wider look at website design for tradesmen if you are still deciding what to buy.
Frequently asked questions
Should kitchens and bathrooms be on the same website?
Yes, if you fit both, but give each its own page rather than one combined page. People search for a bathroom fitter and a kitchen fitter separately, and the jobs sell differently. Two proper pages with their own photos and their own process costs you nothing extra on a ten page package.
How many project photos do I need before launching?
Three complete jobs is enough to launch. Six to ten photos each, finished and tidy, with a sentence about what the job involved. Add more as you go. A site with three strong projects looks better than one padded out with blurry phone shots of half-finished worktops.
Can I put my lead times on the site and change them myself?
Yes. With the Nova editor you can change any text, price or photo on your own site whenever you like, and content changes are unlimited and free on every RentAWeb package. A lead time line is worth having precisely because you can keep it current.
Do I need an online booking system?
Most kitchen and bathroom fitters do not. You are booking surveys, not slots, and a phone call sorts it faster. If you do want it, online bookings are included on the Business tier and are an option at £20 a month excluding VAT on the other tiers.
What about showing brands and suppliers I work with?
Worth doing if you have trade accounts people recognise, because it signals that you buy properly rather than off a marketplace. Check any logo usage rules with the supplier first. Naming ranges you commonly fit also helps people picture the result and gives your pages something specific to say.
The short version
Sell the finish, not the fitting. Good photos of completed rooms, a plain statement of supply and fit versus fit only, an honest line about when you can start, and the towns you cover will do more than any amount of clever design. Keep it to the pages you will actually maintain.
RentAWeb builds and runs that kind of site for a monthly fee, with no setup cost and no contract, and everything is done remotely by phone, email and video. If you would rather see the cost first, have a look at what a rented website costs and work from there.
