A cleaning business website has one job: make a stranger confident enough to let you into their home or their premises. For domestic work that means showing who actually turns up, that staff are vetted, that you are insured, and exactly where you cover. For commercial work it means showing you can hold a site reliably, work out of hours, and produce the paperwork a facilities manager will ask for.
Most cleaning sites get built as one general page about cleaning. That is why they struggle. A householder choosing someone to hold a key and a buyer signing a twelve month contract are looking for completely different things, and a site that mumbles at both tends to convince neither.
Why domestic and commercial cleaning are bought differently
A domestic customer is making an emotional decision about their home. They are worried about who will be in the house, whether anything will go missing, whether the same person comes each week, and what happens if someone is off sick. Price matters, but trust decides it.
A commercial buyer is making a procurement decision. They want to know you can cover the hours, that your staff are checked and trained, that your insurance limits are high enough for their contract, and that there is someone to ring when the bins are not done on a Monday. They are thinking about risk to themselves.
If you do both, say so clearly and split them. One route for homes, one route for offices, schools, pubs, surgeries and landlords. Each with its own page, its own wording and its own enquiry form. People should never have to work out which half of a page is meant for them.
What a domestic cleaner website needs to show
The difference between an enquiry and a bounce is usually whether you have answered the questions a householder is too polite to ask. Put those answers on the page in plain words.
- Who turns up. Whether it is the same cleaner each visit, what happens when they are on holiday, and whether anyone is introduced to the customer first.
- Vetting. If your cleaners are DBS checked, say it and say which level. If they are not, do not imply they are. Say what you do instead: references taken, right to work checked, trial period supervised.
- Insurance. Public liability, and whether you carry accidental damage cover and treat keys and alarm codes properly.
- Employed or self employed. Households increasingly ask. An honest line here saves an awkward conversation later.
- What is included and what is not. Ovens, insides of windows, ironing, laundry, bed changing, fridge, skirting. Most complaints start as a difference in expectations.
- Products. Whether you supply them, whether the customer can request their own, and whether you have an eco or fragrance free option.
- Access. Keys, key safes, someone home, pets, parking.
- Cancellation. How much notice either side gives.
Reviews do a lot of lifting here. A handful of recent, specific reviews from named local people beats a page of adjectives about reliability. Our packages include a reviews section, and a photo gallery, so you can show real work rather than stock pictures of a smiling person with a feather duster.
End of tenancy and one off work
End of tenancy, after builders and deep cleans are searched for separately and bought in a hurry. Give them their own pages rather than a bullet point. Say what the clean covers, how long it usually takes, whether you work to an agency checklist and whether you return if the letting agent flags something. That page tends to earn its keep.
What a commercial cleaning company website needs
Commercial buyers are scanning for reasons to put you on the shortlist, and reasons to take you off it. Give them the facts quickly and in one place.
- Sectors you actually work in. Offices, industrial units, schools, nurseries, medical, hospitality, retail, communal areas for landlords and agents. Each has its own rules.
- Hours. Early mornings, evenings, weekends, lone working arrangements, how you handle keyholding and alarm responsibility.
- Insurance limits. Many contracts specify a minimum. Stating your public liability and employers liability limits saves the buyer an email.
- Staff. Vetting, uniform and ID, training, COSHH, induction for the specific site, and how you cover absence.
- Health and safety and compliance. Risk assessments and method statements, colour coded equipment, waste handling, any accreditations you hold. Only list what you hold.
- Account contact. Who they ring, in what hours, and what the response is to a missed clean.
- Specialist services. Carpets, hard floors, washroom and consumables, window cleaning, high level and reach and wash, builders cleans.
A short "how we take on a new site" section helps more than you would expect. Survey, quote, specification agreed, staff recruited or allocated, site induction, first week supervised, monthly check. Buyers are nervous about handover, and showing you have a process is reassuring in a way that adjectives are not.
The same logic applies across the trades. If you also do grounds maintenance or facilities work, our piece on what a trade business website actually needs covers the shared ground.
How do you put prices on a cleaning website without boxing yourself in?
Cleaning quotes depend on size, frequency, condition and access, so a flat price list is risky. Saying nothing at all is also risky, because the first thing a householder wants to know is roughly what this costs, and a site that hides it loses people to one that does not.
The middle ground works well:
- Give an hourly or per visit from price for regular domestic work, with a clear minimum visit length. "From £X an hour, minimum two hours" sets expectations without committing you to a four bed house with three dogs.
- Give typical ranges for one off jobs by property size. A two bed flat end of tenancy sits in one band, a four bed house in another. Say plainly that the final price is confirmed after you have seen photos or details.
- Quote commercial work only after a survey. Say that on the page, and explain what the survey covers so it does not feel like a stalling tactic.
- Charge differently for frequency. Showing that weekly costs less per visit than fortnightly nudges people towards the regular work you actually want.
If you want people to get a figure themselves, a price calculator does it. The visitor picks bedrooms, bathrooms and frequency, and gets an indicative price with a note that it is confirmed after a chat. It is included on our Business package and is a £25 a month option on the other tiers, excluding VAT. An online booking tool, for picking a visit slot, is £20 a month as an option and included on Business.
Whatever you publish, write it in your own words rather than copying a competitor's structure. There is practical help in writing the words for your own website, and if you would rather not write at all, AI copywriting is included free on every package and you can edit whatever it produces.
Showing the areas you cover
Cleaning is local and travel time eats margin, so be specific. List the towns and villages you serve, and say where you stop. Vague coverage claims waste your time on enquiries forty minutes away and lose the person in the next street who was not sure you came out that far.
Every one of our packages includes a service area map, which puts your patch on screen rather than leaving it buried in a sentence. If you want separate pages for your main towns, write genuinely different content on each, mentioning real landmarks, estates and the kind of properties there. Thin copies of the same page with the town name swapped are not worth the effort. Our guide to getting found on Google when you only work locally goes into how local search actually behaves.
Cleaning company website design: what matters and what does not
Nobody books a cleaner because the website had an interesting layout. What they notice is whether it loads, whether it works on a phone, and whether it looks like a real business with real people behind it.
Three things earn their place:
- Phone and WhatsApp obvious on mobile. A floating call bar is included on our packages, so the number follows them down the page. Domestic enquiries often come in during a lunch break and will not survive a hunt for contact details.
- Real photos. Your van, your team in uniform, a genuinely finished kitchen. Stock photography is spotted instantly in this trade. Supply your own, use the AI images included free, or mix the two.
- Speed. A slow site loses people before they see anything you have written. We cover why in why a slow website costs you work.
How many pages does a cleaning business website need?
Most single service domestic cleaners are fine with five pages: home, domestic cleaning, areas covered, about and contact. That is our Starter package at £49 a month excluding VAT, with a blog as a £10 option if you want one.
If you run domestic and commercial, you need more room. Home, domestic, commercial, end of tenancy, deep clean, carpets, areas, about, reviews and contact is ten pages, which is Essential at £79 a month excluding VAT. Add sector pages for schools, landlords or pubs and you are into Professional at £99 for up to 15 pages. Extra pages are £10 a month each, or five for £40, if you grow into them later.
All of that includes hosting, SSL, business email, the Nova editor so you can change prices and words yourself, and a free redesign each year. The quickest way to test a page count is to price up your website and move the slider. If you are weighing the structure up more broadly, how to pick a small business website package walks through it.
Frequently asked questions
Should I say my cleaners are DBS checked?
Only if they are, and say which level of check. Householders do look for it, and some commercial contracts in schools and care settings require it. If you do not run checks, say what you do instead, such as two references and right to work verification. An honest answer is easier to defend than a vague claim.
Do I need a blog for a cleaning company website?
Not at the start. Get the service and area pages right first. A blog helps if you will realistically write a few hundred words a month on things like end of tenancy checklists or office cleaning frequencies. It is included on every package except Starter, where it is £10 a month excluding VAT.
Can I take bookings and payments online for domestic cleans?
You can take bookings. Online booking is included on our Business package and available as a £20 a month option on the others, excluding VAT. Many cleaners prefer a phone call first so they can see the property details before committing to a price, which avoids quoting a two hour slot for a job that needs four.
What if I want to own the site rather than rent it?
You can buy it outright at the start or at any point later. The outright prices are a separate one off list, not a multiple of the rent, starting at £1,188 for a five page Starter site, with hosting, support and the editor at £250 a year after that. All prices exclude VAT. Should you own your website or rent it? sets out both sides.
Where to start
Decide first whether you are chasing domestic rounds, commercial contracts or both, then build the site around that split rather than one page that tries to do everything. Show who turns up, how they are checked, what you are insured for, where you cover and roughly what things cost. That is most of the job.
RentAWeb builds and runs small business websites in the UK for a monthly fee, with no setup fee and no contract, from Starter at £49 a month up to Business at £149, all excluding VAT. Hosting, email, the editor, a service area map and a yearly redesign are included, and everything is done by phone, email and video. You can see what a rented website costs or read who you would be dealing with.
