A campsite website needs to answer five things fast: what pitch types you have, what the facilities are, what it costs per night, whether dogs and children are welcome, and how to book. Photographs of the actual site do most of the selling, so they matter more than clever design. Everything else, the walks nearby, the pub, the history, comes after those five.
The same applies to a glamping website or caravan park website design. The product changes, the questions do not.
What does a campsite website need to show?
Someone planning a trip usually has three or four sites open in different tabs. They are comparing, quickly, and whichever one answers their questions without a phone call tends to get the booking. Vagueness loses to clarity every time.
Pitch types, set out properly
Give each pitch type its own clear block or its own page: grass tent pitch, hardstanding, electric hookup, serviced pitch with water and waste, seasonal pitch, bell tent, pod, shepherd's hut, lodge. For each one, say the size, whether there is electric, how many people and vehicles it takes, and what is provided.
Glamping needs more detail, because people are paying hotel money for a field. Say what is inside: bed sizes, bedding provided or not, heating, kitchen kit, whether there is a private shower or a walk to the block, and how far that walk is. If you have to answer the same question by email twice a week, it belongs on the page.
Facilities, in a plain list
Facilities are where most campsite websites get woolly. "Excellent modern facilities" tells nobody anything. A list does:
- Number of showers and toilets, and whether showers are free or metered
- Washing up area, laundry, and whether there is a dryer
- Chemical disposal point and motorhome service point
- Electric hookup amperage
- Drinking water points and how far from each pitch area
- Whether fires and firepits are allowed, and if you sell firewood
- Mobile signal and whether there is wifi, honestly described
- Shop on site, or nearest shop and how far
- Accessible facilities, step free routes and the surface underfoot
- Gate times, arrival and departure times, and whether late arrivals are possible
That last point causes more bad reviews than anything else on the list. Put arrival and departure times where nobody can miss them.
Photos are the product, so treat them that way
A camper is buying a view and a feeling. They want to see the actual field, the actual shower block, the actual pod interior, in daylight, from eye level. Clean, honest, slightly ordinary photos work better than drone shots at golden hour, because they build trust rather than expectations you then have to meet.
Shoot the shower block. Everyone worries about it and almost nobody shows it. A tidy, well lit photo of a clean block does more good than three more sunset shots.
Take photos in both directions on each pitch type, so people can see the outlook and the neighbours. If pitches vary, say so, and say whether you can request a particular one. If you have a quiet field and a family field, show the difference.
One practical warning: big photos straight off a phone will slow a site down badly, and a slow page on a patchy mobile signal is a lost booking. Images need resizing and compressing before they go up. That is part of why a slow website costs you work, particularly for a business where half the audience is browsing on 4G in a car park.
Booking: direct, enquiry, or a third party system?
There are three realistic ways to take campsite bookings, and the right one depends on how many pitches you have and how much you want to manage.
- Enquiry and phone. Fine for a small site with a handful of pitches or a few glamping units. A clear form, a phone number in the header, and a quick reply. Cheapest to run, but it costs you evenings.
- A simple online booking form on the site. Works when your availability is straightforward and you confirm manually. Good middle ground for glamping sites with four or five units.
- A dedicated campsite booking platform. Live availability across pitch types, pricing rules, minimum stays, deposits, bank holiday rates. If you run 40 pitches with touring and seasonal mixed together, this is what you need, and it is a specialist job. Your website then sells the site and hands over cleanly to that system.
If you use a booking platform or list on the big camping directories, your own website still earns its keep. It is where people check you out before they commit, and where repeat guests come back to. The logic is much the same as a holiday let website taking direct bookings: the listing sites bring volume, your own site keeps the margin on the people who already know you.
On our packages, online bookings are included on the Business tier and are a £20 a month option on the other tiers, all prices excluding VAT. If you need live multi pitch availability with complex pricing, be honest with yourself and budget for a proper booking platform alongside the website.
Dogs, children, groups and the rules nobody reads until they are cross
Every campsite has rules. The sites that get fewer arguments are the ones that publish them plainly, in normal language, before anyone pays.
Write a short page covering dogs (how many, on leads, breeds you cannot accept, extra charge, the dog walk), children and whether you are adults only, single sex groups and stag or hen parties, noise and quiet hours, cars on pitch, gazebos, generators, fires and barbecues off the grass, and your cancellation terms.
Say it once, clearly, and link to it from the booking page. It is not unwelcoming. It stops the wrong guests booking and reassures the right ones, especially the ones who chose you specifically because you are quiet, or because you do take dogs.
Prices: publish them, even if they vary
Nightly rates change by season, pitch type and party size, and that puts some owners off publishing anything. Publish anyway. A simple table of low, mid and high season rates per pitch type, with extra adult, extra child, dog, awning, hookup and gazebo charges listed underneath, beats "prices on request".
Add the bits people get caught out by: minimum stays on bank holidays, deposit amount, whether the balance is due on arrival, and what happens if they cancel. If you have not set your next season's prices yet, say "2026 prices confirmed in November" rather than leaving a blank.
Caravan park website design: the extra bits
A caravan park often sells more than nightly stays, and the website has to split those audiences without confusing anyone. Touring and motorhome pitches are one thing. Seasonal pitches, static caravan sales, private sales transfers and holiday home ownership are an entirely different conversation with a different kind of buyer.
Keep them separate in the navigation. A family looking for three nights in August should never land in the middle of your holiday home ownership pitch, and someone considering spending £30,000 on a static needs site fees, licence length, sub letting rules and what happens at the end of the licence set out properly.
If you sell statics, each one wants its own page or listing with photos, layout, berths, year, condition and price. That pushes the page count up, which is the main thing that changes the cost.
How many pages, and what it costs
Most campsites sit comfortably in ten to fifteen pages. Home, pitch types (often two or three pages), glamping units, facilities, prices, booking, rules and dogs, things to do nearby, how to find us, contact, and a blog for the season.
Our packages are sold by page count: Starter up to 5 pages at £49 a month, Essential up to 10 pages at £79, Professional up to 15 pages at £99, and Business up to 25 pages at £149, all per month and all excluding VAT. Extra pages are £10 a month each, or five for £40 a month. You can price up your website in a couple of minutes with the options you actually need.
A blog is included on every tier except Starter, where it is £10 a month, and for a seasonal business it is worth having. A few posts a year about the season opening, the local show, the best walks from the gate, and what to pack in April gives you something to share and something for search engines to find.
If you sell camping gear, firewood or gift vouchers online, that is a shop rather than a brochure site. Shop Starter covers up to 25 products at £99 a month excluding VAT, and the way pay monthly online shops are priced is worth a read before you decide you need one.
Keeping the site right through the season
This is the part that separates a campsite website that works from one that quietly annoys people. Seasonal businesses change constantly: opening dates, rates, which fields are open, whether the hardstandings are full, when the shower block is being refurbished.
Decide who updates the site and when. In practice the jobs are small and frequent:
- Opening and closing dates for the season, updated the moment they are set
- Next year's prices, up before people start planning in January
- Bank holiday minimum stays and any event weekend rules
- Gaps and late availability, if you want to fill them
- Notices when something is closed for works
- New photos after any improvement, because last year's photos undersell this year's site
With us, content changes are unlimited and free, whether you make them yourself in the Nova editor or send them over. There is also a free redesign each year, which suits a business that looks quite different after a few seasons of investment. One design revision is included when the site is first built, so it pays to be clear up front about the look you want. If you have never written a brief before, here is how to brief a web designer.
Getting found by people searching for a site near you
Campsite searches are overwhelmingly local and specific: campsites near a town, dog friendly campsites in a county, glamping with hot tub near a national park, adults only touring site. Your pages should use the words real people type, which usually means naming the nearest towns, the national park or AONB you sit in, and the attractions within a half hour drive.
A Google Business Profile matters as much as the website for this kind of business, and the two should agree with each other on name, address, phone number and opening season. There is more on this in our guide to getting found on Google when you work locally.
On the words themselves, nobody knows your site like you do. You know why people come back and what they always ask. If you would rather write it yourself, writing the words for your own website covers how to go about it. AI copywriting and AI images are included free on every one of our tiers, so you can supply your own, use what we generate, or mix the two.
Frequently asked questions
Do I still need a website if I list on the big camping directories?
Most sites do. Directories bring people who have never heard of you, but a fair number of them will search your name and look at your own site before booking. It is also where repeat guests go first, and bookings taken there do not carry a commission. Think of the directory as advertising and your website as the shop.
Can I pause the website over the winter?
You can cancel with a month's notice any month, but switching off in winter is usually a mistake. January and February are when people plan summer holidays, and that is exactly when your prices, dates and photos need to be visible. Running costs for a small site are modest enough that staying live all year is the easier call.
How long does a campsite website take to build?
The build itself is quick. What sets the timetable is photographs and pitch information, because those have to come from you. If you can gather decent daylight photos of each pitch type, the facilities and the approach road before you start, everything moves faster. Photographs taken in good weather the previous season are fine.
What if I want to own the site rather than rent it?
You can buy outright at the start or at any point later. It is a separate one off price list, not a multiple of the rent, and it is not reduced by what you have already paid. Essential up to 10 pages is £1,788 and Professional up to 15 pages is £2,388, excluding VAT, with hosting, support and the editor at £250 a year afterwards.
Where this leaves you
A good campsite website is not complicated. Show the pitches honestly, list the facilities, publish the prices and the rules, make booking or enquiring obvious, and keep the whole thing accurate as the season moves. Do that and the site earns its keep on quiet weeks as well as busy ones.
RentAWeb builds and runs small business websites for a monthly fee, with hosting, SSL, business email, the Nova editor, a service area map and a free redesign each year included, no setup fee and no contract. You pay the first three months up front, then monthly from month four. If you want to see the numbers for a campsite, glamping site or caravan park, our pay monthly websites are priced by page count and you can work out your own figure in a few clicks.
